Loving star Ruth Negga fronts the campaign for Levi's latest collaboration with her stylist Karla Welch, featuring flared cords, boot-cut jeans and an oversized trucker jacket.

Welch, whose other clients include Justin Bieber, Elisabeth Moss and Sarah Paulson, commented 'When designing the collection, I was inspired by photos of my mom as a kid. Growing up on the Canadian Prairies, under its big beautiful skies and probably up to a bit of mischief'.